Entries Written By Sourav Roy

7 B2B Marketing Trends Agencies Must Watch In 2017

The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and …

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Drupal VM 4 Is Here! With PHP 7.1 And Easy PHP Switching

Drupal is the open-source software popular for use in sites which contain blogs, portals, forums, e-commerce sites, information about individual and corporate entities, intranets, resource directories, social networking sites, etc. Written in  PHP, it is available in a ready-to-use format upon being downloaded. This software supports content management, podcasts, collaborative authoring, image galleries, newsletters and …

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Drupal Global Sprint Weekend: Jan 30th and 31st

Every year, there is a kind of ritual with the Drupal community worldwide.  Arranged throughout the world, there are sprints which are aimed at aiding in the further growth and development of Drupal. This year, in 2016, the Global Sprint was arranged on the 30th and 31st of January. The venues included cities in various …

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Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.” Let’s talk about the effect of emails on …

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The Art Of Winning With Websites – Presidential Elections 2016

Legend has it that the presidential race between Richard Nixon and John F. Kennedy pivoted on a single night. September 26th, 1960, for the first time ever, a presidential debate was broadcasted on national television “What happened after the two candidates took the stage is a familiar tale. Nixon, pale and underweight from a recent …

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Capital Numbers 2016 Paypal Record Caps The Year On A High Note

A company’s greatest asset is its goodwill which stems from honesty and ethical trade practice. No matter how great its advertising techniques are, its business and reputation will fall completely flat should its target users report a less-than-favorable experience as far as ethics and honesty are concerned. This is where, we, at Capital Numbers, have …

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Why The Presidential Elections Of 2016 Were Also Social Media 101

If the election of Donald Trump was a revolution, then it was un-televised. It was posted, tweeted and live-streamed. To give you an estimate of the extent,  a survey of US adults shows that 44% reported having learned about the presidential election from social media.   Presidential campaigns are no different from brand campaigns really, …

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Drupal 8 – Is It Ready For The Enterprise Web?

Drupal is an open-source web content management framework and platform written in PHP. It combines content, community, and commerce very well and has an extensive library of over 24000 features. In terms of scalability, flexibility, and security, Drupal is an enterprise class CMS. On 19th November 2015, Drupal 8 was officially released which is a …

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