Growing a small business is not that easy. We start a business because we may be a good accountant, lawyer, website designer, business consultant, lawyer or other professional service providers, but that does not mean that we are experts at growing and marketing our own small business. As we are not business marketing experts, we …
If you have been bored by traditional ways of working and you are not a perfect fit for the typical 9 to 5 job, don’t worry, things are going to change in the next decade. According to a study conducted by the Randstad US, workplaces will be agiler by the year 2025. Out of all …
The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and …
Recruiting new members is not a decision that small business owners can choose to make lightly. Forget about recruiting, if you are a ‘lean start-up’ just taking off, you think twice thrice even before buying news office supplies. Also, as a start-up with a potential to branch out and grow in unlimited directions, hiring permanent …
Think back to the last time you engaged in email marketing. We are pretty sure that a lot of research went into the content of the email. The communication – visual and text, the flow of information, the call to action – we are pretty sure you and your team mates wanted to get it …
Freelancers have become a great option for companies that need to outsource their work temporarily when their in-house staff lacks the specific skills for the job. There are a few precautions to keep in mind, though. This is not meant to antagonize freelancers or put them in a negative light; it’s to share some of …
Working as a remote hire, no doubt, has many advantages. More and more professionals are opting to work from home to avail of the many perks of working at their own pace, in their own comfort zone and at flexible working hours. However, to build a successful career as a freelancer, there are certain rules …
There can be a lot of confusion when hiring a remote employee. It’s such an unconventional position, so knowing how to approach hiring someone like that can be difficult. Here are the answers to some of the most frequently asked questions on the subject: 1. How much freedom should a remote employee have? The key …
Deadlines, yes, that dreaded 9-letter word and we are finally dedicating a piece on deadlines. We will discuss in the next 3 and a half minutes how deadlines can be met faster (and efficiently) when you start working with remote teams (read us). Here we go! #1: Longer commutes = stressed out employees = deadlines …
“Content Marketing is the only Marketing left” – Seth Godin What the great Seth Godin actually meant is that you should be creating content that the audience cares about and not just targeted advertisements. To be frank, in today’s day and age almost everyone understands the gravity of the above statement, and anyone who is …
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