If the election of Donald Trump was a revolution, then it was un-televised. It was posted, tweeted and live-streamed. To give you an estimate of the extent, a survey of US adults shows that 44% reported having learned about the presidential election from social media. Presidential campaigns are no different from brand campaigns really, …
“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.” – Mr. Plouffe The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and …
The European Commission had proposed new regulations on data protection in the wake of a high-profile security breach that occurred in 2011. The incident where a technological company leaked personal data of 77 million customers, including their names to credit card information, had shocked citizens of the European Union. The regulation proposed in 2012 was …
In our last blog Getting started with emojis blogged to be hyperlinked, we spoke about How emojis came to be mammoth trend that they are now Why they found their way into day to day lives of every person who uses a phone and the internet, and Why marketers would be grossly mistaken if they ignore …
Face this. Millennials are the most educated generation since the advent of human race. Millennials will rather resort to cave-painting like visual communication rather than read through a proper sentence. Sounds like an irony, right? It’s not one though. According to the Cassandra Report, which is published by the agency Deep Focus, four in 10 …
The digital space keeps throwing breadcrumbs our way, so that we find just the right methods to enhance our presence. We just need to follow them, to reach our business goals. There’s a lot happening, every minute in the tech space. Mini – updates are the new moon steps that we take. It’s difficult to …
According to a recent proposition by the Indian government, an Equalisation Levy of 6% has come into effect from June 1st. This levy is applicable on services pertaining to cross border digital transactions and only on business to business transactions. The reason for the government to take such a step is because it wants to make …
We do not pick up magazines from stands anymore. I am not sure how many of us religious seek out a specific magazine periodically. We look for Content. Good Content; Great Content; and by looking we mean typing a few keywords that describe what we want in the Google search button. Now what happens when …
It’s been quite a week for the tech fraternity. Most companies released their quarterly earnings, and we had a couple of interesting conferences lined as well (eg. Collision Conf in New Orleans). We had a full plate. Let’s review some of the major updates of this week: Snapchat: User `Stories’ Fuel 10 Billion Daily Video …
We are going to the Connect Expo 2016! Yes, we are! It’s Australia’s most important ICT and emerging tech event, with a series of strategic business conferences (summits), FREE educational seminars, live demos and technology zones… .. And guess which city is hosting it? <let Google catch a break, we’ll tell you ourselves because we …
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