Data Mining vs. Machine Learning: Unveiling Major Differences

Organizations around the globe are making the most out of modern technologies, including data mining and machine learning. Finance, healthcare, logistics, e-commerce, and retail sectors are using these techniques to sift through the goldmine of data and turn it into valuable insights that impact their bottom line. For instance, data mining and machine learning techniques are helping businesses in optimizing marketing campaigns, predicting sales, improving operational efficiency and customer relations, enabling quality control, efficient inventory management, etc. 

Let’s look at the example to help you elaborate more on the business application of both techniques. In Warehouse, organizations often use data mining to solve picker routing and batching problems. Here, data mining uses machine learning techniques to estimate the duration of the shortest possible route to increase efficiency. 

So, Are you engrossed? Let’s find out the meaning and differences between data mining and machine learning. 

Data Mining

Data Mining is the practice of analyzing enormous amounts of datasets to extract actionable information to help companies solve issues, predict trends, discover new possibilities, and mitigate risks. The process begins with setting up a business aim, collecting data through numerous sources, and then putting it into analytical data repositories, also known as Data warehouses. Afterward, data cleaning occurs wherein missing data is added, and duplicate information is removed. Finally, sophisticated models are used to discover potentially helpful, hidden, and valid patterns in the data for the organization or individual who needs it.

Banks employ data mining in anti-fraud systems to evaluate card transactions, purchasing trends, customers’ online preferences or habits, client financial data, or to determine the success of their marketing initiatives. 

Machine Learning

Machine learning is discovering new algorithms from data and past experiences to train the machines on the high-quality data supplied. Simply put, the Machine learning method makes computers more intelligent and human-like in behavior by offering them the capacity to learn and generate their own programming. 

Businesses can use machine learning to automate mundane processes and predict outcomes. For instance, Netflix predicting you may want to watch drama series next based on the viewing preferences of users with similar profiles is a perfect example of machine learning. Another famous example of a machine learning use case in the industry includes companies deploying chatbots to provide a quick resolution to customers’ queries. Hence, helping them provide prompt customer service.

Now that you have adequate knowledge of the Data Mining and Machine Learning concepts, let’s look at their distinguishing traits below.

Wrap Up

Data mining is a perfect solution for organizations that desire to obtain valuable insights from historical data and use this technique to make better business decisions. On the other hand, Machine learning is helpful for businesses seeking more accurate and less error-prone insights to resolve the issues automatically. Altogether, it’s fair to say that organizations need to implement both the techniques rationally, data mining to define the problem of a particular business, and machine learning to resolve this problem and obtain an accurate solution. 

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